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GUIDED TOURS IN THE CONTEXT OF RELIGIOUS TOURISM:
THE CASE OF
DOBROČINSTV
O TRAVEL AGENCY OF THE SERBIAN ORTHODOX CHURCH

Branislav Rabotić PhD
College of Tourism, Belgrade, Serbia

Abstract

Religious tourism is a thriving niche of contemporary global tourism. It is one of the oldest holiday types, since traveling to holy places had existed long before tourism became an important part of human lives. A typical example is the pilgrimage, a phenomenon present with the world’s major religions. Group pilgrimage originates from the Middle Ages, and today it is frequently made in the form of guided package tours with functional, emotional, social, epistemic and symbolic value for the participants. The paper deals with the guided tours organized by Dobročinstvo travel agency of the Serbian Orthodox Church, the only specialized tour operator within Eastern Orthodox Christianity. These tours - day or multiday trips, are promoted and generally perceived as a form of pilgrimage and religious tourism.  

Key words
religious tourism, pilgrimage, guided tour, Serbian Orthodox Church


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